Marketing Mix Analysis United Nations International...

Marketing mix analysis of United Nations International Childrens Emergency Program 1. Introduction The United Nations International Childrens Emergency Program, more commonly known as UNICEF, is an international not for profit institution, in charge of providing the necessary aid to children and mothers in emergent countries. This specific category of the population is often less more prone to poverty in developing regions, where the access to education and the incomes remain highly unequal. To better review and analyze the institution, it is useful to assess it through the lenses of the marketing mix, namely the four Ps of marketing: product, place, promotions and price. Additionally, emphasis would be placed on the partnerships developed by the entity. 2. The product In a traditional sense, the marketing mix is conducted for companies which sell a specific product at it addresses aspects such as product functionality, warranty, accessories and so on. More recently however, the contemporaneous economy has become more focused on services, rather than industry and manufacturing; within the United States for instance, nearly 80 per cent of the gross domestic product is generated by the services sector, with the industry sector generating 19 per cent, and the agricultural field generating 1 per cent (Central Intelligence Agency, 2012). In such a setting, the economic and business community has come to use the marketing mix in its assessment of services as well,Show MoreRelatedHealth Care Analysis8147 Words   |  33 Pagessystems in Canada and the United States From Wikipedia, the free encyclopedia Health spending per capita, in U.S. dollars PPP-adjusted, with the U.S. and Canada compared amongst other first world nations. Comparison of the health care systems in Canada and the United Statesare often made by government, public health and public policy analysts.[1][2][3][4] The two countries had similar health care systems beforeCanada reformed its system in the 1960s and 1970s. The United Statesspends much moreRead MoreAce Hardware Store Entering Bahrain Market8989 Words   |  36 PagesInternational Management Group Report Ace Hardware Store Entering Bahrain Market Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals amp; Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country Business Climate:Read MoreAce Hardware Store Entering Bahrain Market8973 Words   |  36 PagesInternational Management Group Report Ace Hardware Store Entering Bahrain Market Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals amp; Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host CountryRead MoreConsumer Behavior Essay15664 Words   |  63 Pagesopinion leadership? 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